Looking for quick wins when it comes to SEO, or need help identifying which issues on your website needs your attention? You’re in luck! This blog is your opportunity to learn about the must-have free SEO tools that can help you analyse your website so that you can plan optimisations accordingly.
What these tools can do is help you gain some insight into how your website is performing in different areas, from content to the technical state to backlinks. Because if you don’t know the current state of your website, how are you gonna work to make things better?
It can be hard to know which are the best free SEO tools out there. So we’ve put together a list of our top ones that will give you a ton of information and help you along the way.
Google Analytics
Let's start with Google. Their analytics platform gives you so much data about your users and how they utilise your site. Using their reports, you can dig deep in data to see what user journeys look like, what pages people convert on and what dead content isn’t being read on your site. You can look into the length of time people are spending on your site, helping you to know whether you need to improve your engagement tactics.
Google Search Console
Another Google tool that can help you analyse what your website is popping up on Google for. This tool can help you identify search queries that are driving traffic to your site. By analysing these, you can optimise your site for them and hopefully reach more people. It can also help you identify issues with your mobile usability - which is hugeeee in Google's eyes, so something to really pay attention to.
Semrush Site Audit
Semrush offers a free crawl of 100 URLS on your site for free. It will provide you with a detailed report of any technical issues that they’ve come across, tell you which ones need attention sooner and give you insight into how to fix them. It can help identify broken links, missing meta descriptions, heading errors and more.
Screaming Frog
This little technical wiz tool will crawl up to 500 URLS for free, so worth using alongside semrush for a bigger picture of your website. It can help you identify things like orphaned pages on your website to improve your internal linking, let you know which images need alt tags and analyse your metadata.
GTMetrix
This tool is fabulous for looking at how your website does in terms of page speed. Having a fast, mobile-friendly website is so important for SEO. This tool will give you a score and also some tips on tricks on how your website can run faster.
Monitor Backlinks
These guys offer a free backlink checker tool which is super handy if you don’t want to pay for tools right now. You can find out which sites actually link to you, how many there are and what they are like in terms of strength and quality.
Siteliner
The free version of this wonderful tool scans 250 pages of your website, following internal links to identify duplicate content on your site. It’ll give you a score on how much duplicate content is on your site and identify where exactly it is. Ideal for making sure each page of your site is unique where you need it to be!
Get Started With These FREE SEO Tools
There you have it. 7 wonderful tools that are completely free or have free versions for you to take full advantage of. If I were you, I would set up each of them for your website and run them through each. You never know what information they might hit you back with.
It’s always worth seeing what the free tools can do for you before you invest further. Let us know how you get on with them, if you’ve tried any of them before and what issues they dig up for you!
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