In this post, we're gonna give you a whistlestop tour of the best SEO Tools to use as a beginner. We’ll cover both free and paid tools so that you know what your options are and tell you why they’re gonna be super important in your SEO journey.
Why Are SEO Tools Useful?
SEO tools provide you with valuable data and insights that help you make informed decisions about your website. For example, keyword research tools help you identify relevant keywords in your sector, and site audit tools help identify technical issues that may be affecting your performance.
SEO tools can help you understand more about
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How your website works
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How search engines work
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How you can optimise your website to rank higher in the search results
So, with the help of SEO Tools, you open up a whole new world of opportunities to take your website’s SEO to the next level.
The Best FREE SEO Tools
Google Analytics
The OG. Google Analytics is so much more than an SEO Tool, it’ll help you learn a whole host of things about your website. From how much traffic you’re getting, where it’s coming from, and how they engage with your site. You can track everything from purchases to whether someone is engaged with a piece of content. Check out our handy guide on the Google Analytics metrics that you really want to pay attention to for more insight into making the most out of the platform.
Google Search Console
Every SEO’s data dream! This tool will provide you with information on how your website appears in Google search results. Using this tool, you’ll be able to see which keywords are driving traffic to your site, whether your pages are actually visible in the search results and if there are any glaring issues that need to be fixed.
Yoast SEO
This a fab plugin for all you WordPress users out there! This will give you some quick tips and tricks on your pages and blog posts about how you can optimise them better. It’s a great tool for beginners who are trying to get to grips with SEO and can help you with your content readability and length of titles & descriptions.
MozBar
A free browser extension by one of the legends in the SEO sector. This tool will help you see important SEO metrics for any website that you visit. From domain authority to the number of backlinks a website has.
The Best PAID SEO Tools
SEMRush
Semrush is a popular all-in-one SEO tool. It gives you a whole bunch of stuff that is vital for understanding both your website and its performance in the search results. With this, you can perform keyword research and then track your positions, audit your site for technical issues and spy on your competitors. I would say it’s a one-stop shop for all things SEO, but it also gives you insights into paid search and social media marketing too.
Screaming Frog
The technical genius! If you’ve got a big website, you will need something like this to help manage the technical state of your site. It is a website crawler that will help bring up anything that could be hindering your search performance. It can help you find broken links, duplicate content and a bunch of other stuff that might be stopping you from succeeding.
Majestic
This is where you’ll want to go for all things relating to backlinks. This tool gives you data on your website’s backlinks whilst helping you identify new link-building opportunities to build your authority. Once again, you can also see what your competitors are doing whilst tracking your progress over time.
SpyFu
If you want to go deeper into your keyword research, this is a fab tool to help you along the way. With this, you can see which keywords your competitors are targeting whilst giving you insight into their ad campaigns, search rankings and backlinks. It’s the ultimate spying tool for keeping yourself in the game.
Your SEO Journey Begins!
As you can see, there’s a whole bunch of SEO tools for beginners out there that can help any beginner succeed with SEO. Some are free, and some you’re gonna have to dig into your pocket a bit for.
If you’re someone who’s just starting out, try to get your head around some of the free tools out there before investing - it’s just amazing what data is out there for you to have, it’s then just a matter of knowing what to do with it! If you’re unsure of what to do next, read out guide around the 3 Basic SEO tactics that you can do to help you along the way, or watch our free webinar for extra insight!
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