How To Improve Your Content Marketing
 

The age-old question on every site owner's lips? How can I get my site found by the right people? See, no matter how perfect your site is, if it’s not reaching the right people, it won’t work. I know if I were to stumble across a piece of content sharing the best football tips in the world, I’d bounce before making it to tip one. 

So here we are to share our top five tips for transforming your content marketing, so you’re well on your way to getting your site found by the right people. 

Tip 1 -  Brush up on your basics.

There’s no point in marketing your content if your content isn’t quite there (not to worry, we’re here to help!) Before embarking on marketing, you need to make sure the content you are sharing is not only informative to your audience but is optimised for your site.

We previously wrote this super helpful guide to the three basic SEO tactics you can do today; we know we’re too good for you lot! Implementing these tips into your site will make sure the content you’re producing is optimised for Google, pushing it up the ranks and straight into the laps of the right people. 

Having content which is snappy, easy to read and laid out optimally is the first step in creating valuable content worth marketing. 

Tip 2 - Know Your Audience.

Building a brand persona is a massive factor for marketers, advertisers and sales teams. Knowing who you want to target with your content or product is amble in knowing what to build your brand around. Like I said before, targeting myself with a site selling football memorabilia will not likely result in a purchase. The same goes for targeting an astronaut with professional scuba gear (far fetched, but you get our point). 

When writing and marketing your brand content, you need to understand your target audience. The right people won’t just stumble across your work without a little nudge from you behind the driver's seat.  

Spend time curating the persona for the right people; you can refer to this when creating content across all channels, primarily if you utilise PPC. Try to think of the kinds of people you wish to attract and the size of businesses you want to work with. Be as specific as you can and speak to them through your content.

Tip 3 - Breakout From The Crowd.

We’re not called Breakout Media for anything. You can rank high on search engines and target your audience ideally. However, if your content doesn’t offer value to your audience, they won’t stick around. 

Take the time to research your competitors, what they’re sharing and how they speak. Check out what’s working for them or, better yet, what isn’t working for them and be the one to break the trend and offer something new to your audience.

A brand new perspective, a new tone of voice, a new way to present your content. 

Standing out from your competitors is a sure-fire way to keep your audience engaged and speaking of your work. Word of mouth might seem to be a thing of the past, but it’s essential to keep up a valuable experience. 

Tip 4 - Venture Through Platforms.

Getting your content in front of the right people depends on where you can find them. 

Building your audience persona can help you identify where best to push your content. Popping up across platforms and utilising different tools means you will be in front of many eyes at one time. 

SEO, social media and paid tools are the trios of dreams. They push your brand and your content to the right people no matter where they spend their time. 

Building your brand, tone of voice and consistency across platforms also shows your audience you are trustworthy and consistent. Creating a consistent name for yourself across every avenue!

Tip 5 - Trust The Process.

This is one of the ‘do as I say and not as I do’ tips, as we’re a pretty impatient bunch at Breakout Media. 

Building successful branding, content and marketing is a marathon and not a sprint. Take the time to research each section you wish to establish, allocate the right people to get the job done to a high standard and monitor and amend as time goes on to reach your final goal. 

Keep up with it, trust the numbers and reviews, and hey, if you need a little help, you know where we are. At Breakout Media, we have teams of skilled and enthusiastic people waiting to do the graft for you. We’ve got you covered, from SEO, PPC, and even Social Media Marketing. 

Give us a call on 01642 955370 or email us at hello@breakoutmedia.co.uk and we can chat about how we can help!