Can Instagram Add Value To Your Business?

Every day, 500 million active users are on Instagram, engaging, uploading and interacting with the content on their screens. They’re constantly looking for new content to interact with and engage with. It seems like the type of audience you’d want your business in front of, right? Well, if that’s not enough to convince you, we’ve put together some pretty good reasons that should change your mind by the end of this post! 

Community

Chances are you might not realise it, but you are probably part of an online community or two. Many businesses use their social media profiles to create a community around their brand. They get a group of like-minded individuals together and engage with the brand and the content around it. When your brand has an online community, you increase the likelihood of repeat and loyal customers. Authenticity and personality are big influences on today's shoppers. Hence, if they’re given the opportunity to understand and engage with the brands they’re purchasing from, they’re more likely to stay loyal to that brand.

Younger consumers have grown up using social media as part of their daily routine. A sense of community with brands is what they need. The younger generations particularly have a stronger focus on sustainability and use it to influence their purchasing decisions. They want to support smaller businesses and businesses that stand for the things they do. The idea of an online community is a breeding ground for conversation, get the right conversation out there, and you’re onto a winner!  

Customer Feedback

Social media is a great way to interact with your customers; it can also be a quicker platform to respond to customer service queries. Customers may comment on your posts or message the page directly looking for help and will be happy to receive quick responses. Your customers need to be at the heart of your business for you to succeed. The benefit of having your customer service visible is it allows others to see how quickly you deal with any issues that arise rather than having to wait 3-5 business days for a reply.

Hashtags

Hashtags are popular on Instagram. Each post can contain up to 30 hashtags and be included in stories. They’re designed to get your post in front of users that don’t follow you but are interested in your content. It’s essential to do your hashtag research, don’t dump 30 irrelevant hashtags to the bottom of your post. They need to relate to your brand, product and post content directly. 

Instagram for Business

Instagram isn’t daft; they realised how many businesses and brands are using their platform, so they adapted some features specifically for business owners. When you convert your profile to a business account, you get access to your profile and content insights. You can also add your contact information to your profile to make you more contactable.

Advanced Ad Targeting

Instagram is a great place to run ads if you want to extend your reach further than organic content can. Instagram ads are created through Facebook Business Manager, which is good as Facebook has some of the best targeting for advertising. That’s because of the amount of information we, as users, put into social media. Accurate targeting means you know your ads are shown to people genuinely interested in your product. 

Instagram is a great way to build up the authenticity and trustworthiness of your brand. It gives your brand a personality and a platform to interact with loyal and new potential customers. Basically, get your brand on Instagram, or you’re missing out. Not sure how to do it? We can do it for you; we’ll even run your account for you! Speak to the experts and book a call to get the ball rolling.