The Benefits Of Video

Video marketing can no longer be ignored. 

Your audience is spending, on average, 19 hours per week watching videos online. Whether it's short-form videos like scrolling through TikTok or Reels, longer videos that go into more detail on a subject or a live stream from their favourite content creator - it’s clear that video is here to stay and, more importantly, is part of the user’s journey. 

However, it does come with its challenges. Lack of time, difficulties with the creation process, a tight budget to create video content or simply struggling to develop an effective video strategy. 

These factors might be putting you off, but we are here to explain why you need to include video marketing in your next strategy. 

Personality 

We’ve talked about how engaging with your audience is crucial before. 

Businesses need a personality. You need to show that your business is not just a logo and a fancy website but also a team of real people doing something they love. 

Video lets your business put a face to the name and makes you recognisable. It presents your business as a human, giving them a reason to engage with the content. 

Think about it like this; a YouTuber grows their audience through their personality. As their audience grows, they start to get noticed in the street because of their work. 

It’s similar to that. It’s giving your target audience a familiar face to the brand. 

Improves SEO 

Did you know Google is more likely to display your website when you add video content? It increases page quality and the number of users spending time on your page. 

Google looks at the value of website traffic you have. If you have a lot of regular users finding your content interesting, people searching for something similar will also enjoy your content.

The next step is to encourage users to share the video. Search engines recognise when your website has been promoted by someone else—the more backlinks to your content from other places, the chances of traffic increase too.  

A visitor is more likely to convert into a paying customer if they can see your product or service in action. 

In fact, 84% of people have been convinced to buy a product or service by watching a video from the brand explaining information about it. 

The more video content you create, the more traffic you will draw to your site, increasing your SEO and potentially generating more conversions. 

Technologically Advanced

We get it. When someone mentions the word technology, you begin to think of all the money rolling out of your company’s bank account; in this day and age, things are expensive. But creating video content doesn’t have to be either.  

Grab your phone and start exploring the features available right at the tip of your fingers. As long as what you decide to share is in line with your company’s values, your audience will love it. 

Did you know that customers sometimes prefer lower-quality content as it is seen as authentic and genuine compared to a high-quality video that appears too artificial?

It shows that you understand the latest technology and how to use it to promote your business. 

You are staying relevant and up to date, which is what customers like to see. 

Builds Trust 

Video content enables you to connect with your audience on a different level which helps to earn their trust. 

When you continue to share your genuine personality, your audience will gain trust in your business and what you say to them about your products and services. 

As your customers see how authentic you are, the trust grows. This can translate into a sale as you have captured their attention in believing in your business. 

It is the process of building a lasting relationship with your demographic that allows them to return repeatedly. 

Remember, not every piece of video content should be published to generate a sale. As long as you create videos that educate, inform or create interest, you build that trust with the customer. 

Video Marketing = Marketing Evolution 

We presume that everyone has noticed the rise in video marketing, especially over the last couple of months, but it has been going on for much longer. 

Videos and algorithms drive Instagram. Gen Z is using TikTok as a new form of gaining answers to their search queries, and YouTube has, on average, 1.7 billion unique monthly visitors. 

With this in mind, there is a high chance that your video content will pop up in a user’s feed, especially if paired with other marketing techniques in your strategy. 

There we go - our five reasons why video marketing should be adopted into your next strategy.

We’ve got you interested, but now you are probably wondering how and where to start. Well, we have you covered! 

Earlier this year, we added a brand new service to Breakout Media so you can get some snazzy video content for your business. This service includes; preparing and planning for a full day of filming with your team, three long-form pieces of video and three 30-second clips extracted from each of them. 

And if that still isn’t enough to sell video marketing to you, head over to our Instagram page, where you can find a video content portfolio from us.

If you need a helping hand, don’t worry. We won’t bite over here and would love to answer all your video marketing questions; contact us today!