Should you have a personal brand on LinkedIn?
You’ve seen the rise in social media.
Having at least one social media account is a passport. You can find whoever you’re looking for and learn a lot about their life.
LinkedIn is no different; only usually, it's more business-related. The rise of the Linkedinfluencer has seen people straying from Instagram and building their personal brands on LinkedIn.
The algorithm on LinkedIn is also much kinder to those looking to go viral.
LinkedIn allows likes and reactions to show up in the network of those your engagers are connected with. That means if your post gets a hundred reactions, there are a hundred networks to which this post will also be shown.
Most likely a network with similar interests.
We’re off to a good start, aren’t we?
Let's examine why you should have a personal brand on LinkedIn.
Trust
Having a personal brand builds trust. There’s no denying that.
Having your potential customers see multiple posts about your work, your brand, and your life builds trust in you and the brand you advocate for.
Being more transparent online is becoming the norm, hardships faced in your work life, hobbies outside of your business and how you tackle your work.
People who can relate, engage and converse with you will begin to trust you.
Making them more likely to work with you or recommend you.
Marketing
Having a personal brand on LinkedIn gives you another platform to market your business.
Having a brand LinkedIn page is all well and good, but people know they’ll be following brand content only.
Once you have built up trust and engagement on your personal brand, you can use this to cross-promote your services.
Be careful with this one, as you don’t want to turn yourself into only cross-promotional adverts.
It can be enough to show where you work or discuss how your work is in your life.
You don’t always need the call to action on your brand to get your brand name out there.
People like people
People don’t want to be advertised to by yet another brand.
Anywhere you turn, you’re being marketed to.
Driving down the road, you’ll see a billboard. Turning on the car radio, you’ll be hit with an advert. Don’t pay for premium? Have some adverts, sponsored posts and ads in the middle of your meditation.
They are everywhere.
When people come to LinkedIn, they’re looking for people in the same sectors as them, people who have the same daily struggles of balancing work and childcare or even to be inspired by a new entrepreneur.
People are there for the people. To relate and to make connections, which in turn lead to potential business deals or customers.
The approach on LinkedIn has become a lot more personal. Having a personal brand on LinkedIn allows you to market without feeling like marketing.
Opportunities
Social media has taken over. Nearly gone are the days of a CV.
Update your LinkedIn profile and get applying on there.
You can ‘sell’ to potential clients without them knowing and let the opportunities come to you.
As LinkedIn is a very interactive platform, it is much easier for potential clients, customers and prospects to chat with you freely and efficiently while also seeing your work history and current endeavours.
As you can see, we’re very much for everyone having a personal brand.
It’s not just because we’re nosy and like to keep updated with everyone. Yes, fine, we do! But that’s the whole point.
Let people keep up with you, relate to you, and trust you and your brand.
It’s simple enough.
Start posting. Many online groups even have LinkedIn challenges to get you up and running with content ideas.
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