Is TikTok Right For You?

During the pandemic, TikTok emerged. 

A way for people, mainly teens at the time, to share short videos of dances and viral music. 

We all thought the fad would fade. Similar to the likes of musically or whipped coffee. 

The pandemic gave us more time to spend online. Surely it wouldn't last. 

TikTok overtook Google in 2021 as the most used search engine and currently has over one billion active users. 

That’s a lot on one platform.

It’s fair to say TikTok is more than just dancing now. 

It’s a search engine to find the latest unfiltered news, a place to learn new skills and find like-minded people. 

It’s time to get your business on TikTok. 

Viral content 

TikTok’s algorithm matches no other. 

The potential of going viral favours no one. There’s room for everyone to grow and share on the platform. 

The power of TikTok is unmatched, which can be seen through the example of the rise of Running Up That Hill by Kate Bush. 

The song was initially released in 1985 and reached the top three in the UK and top one hundred in the US.

The song was played on an episode of Stranger Things in 2022, and TikTok took a liking to it. Bumping the song to global number one for the first time, 37 years later. 

That’s the power of TikTok.

Everyone, their mum, grandmum and the family dog, is on TikTok. 

Gone are the days of this being a Gen Z only platform. 

It is now reported that; ages 10-19 are 25% of users, ages 20-29 are 22.4% of users, ages 30-39 are 21.7% of users, ages 40-49 are 20.3% of users, and ages 50+ make up 11% of users. 

An almost even split between the ages, your brand audience is certainly on TikTok. 

With the potential to reach your audience better than ads on different platforms. We hope you agree it’s time to find your TikTok audience. 

Very Visual 

TikTok is the most visual platform. 

Holding a viewer's attention with short-form video content can be challenging. 

With short attention spans and a vast array of content to rival against, standing out is vital, even if you are jumping on the back of a current trend. 

Applying that to your brand and audience to create a visually appealing piece of content is vital. 

Audience and competitor research will be critical here. 

Seeing how brands similar to yourself are doing well or not so well on TikTok will help you find where your brand can slot in. 

Know Your Audience

If you’ve read our other blogs, you’d know that knowing your audience is key! 

Knowing your audience, their way of thinking and their preferred content can help you soar on TikTok. 

If you haven’t already checked out RyanAir on TikTok, you should. 

They have found the perfect niche way to humour their audience and grow a fantastic following. 

Currently with 1.6 million followers.

Finding the perfect way to communicate with your audience will make you on any social media platform, especially TikTok. 

Incorporating your branding into viral trends will keep your audience searching for how you will interpret the next movement. 

Give it a go! 

Quick and Easy 

TikTok is an excellent platform for Adhoc content, which can be spur of the moment. 

Experiment with short-form videos and videos for up to 3 or 10 minutes. 

Comedy, animation and user-generated content. 

TikTok offers it all and will allow you to post many different types of content to see what works best for your brand. 

Showcasing user-generated content is also a great way to build trust within your audience. 

Skims have been a great example of this. 

You can also test posting content ranging from 5 seconds to 10 minutes. 

Allowing you to report which performs better for your brand. 

TikTok is an excellent platform with a reputation that it’s for kids. 

We hope to have been able to convince you otherwise. 

TikTok is an excellent place for experimental content with an algorithm that doesn’t match any other platform. 

Short-form video content looks like the future of social media. If you’re going to get started on TikTok, now is the time. 

TikTok has been a success for many brands to build a persona that is recognisable and fun to follow. 

A way to market without your audience feeling sold to. 

We think you should give it a go! 

You’d probably benefit from our new videography service if you're struggling with online video content. We can offer one day of filming every three months, where we will work with you to film a mix of short-form and long-form video content for your site and social media channels. For more information, book a call with the experts and get the camera rolling.