How To Stop Treating Content Like A Tick Box

The trick to creating content that ranks is to prioritise relevant information that your audience is searching for, or content they will find value in when browsing your site. So, how do we do this? 

Types of content

Different pages require different types of content. Service pages need to be informative and persuasive, guiding visitors towards a conversion. Landing pages should be concise and compelling, focusing on a single call to action. And product descriptions should be detailed, answering potential questions and addressing customer concerns.

Scannable Content

When crafting content for service pages or ecommerce landing pages, keep it concise and easy to scan. Short paragraphs, lots of headings, and bullet points help customers quickly find the information they need

FAQs

Include an FAQs section to cover common questions. For example, a window cleaning service page might answer questions like 'What is the best cleaning technique?' or 'How often to clean windows?' You can use tools like 'Answer the Public' to discover what customers are asking.

Blog Post Content

For blog posts and longer content, start with a clear introduction outlining what readers will learn. Follow this with a table of contents for easy navigation. This makes it easy for readers to find what they're looking for. Every blog post should also conclude with a simple round-up of the most important information you want the reader to take away from the article. For an especially detailed long form, you might even want to include a ‘Key Takeaways’ section. 

Internal Linking

Internal linking is crucial. Link-related blog posts or service pages within articles. For e-commerce and service pages, guide customers to similar products or services they might like. Always include a call-to-action to prompt the next steps from your reader. Once they’ve got the information they need, what should they do next?

Remember, every page on your site should guide visitors toward taking action, whether it's contacting you or exploring more about your offerings.

Creating a blog post strategt

Now, let's talk about the importance of developing a blog strategy. Your blog is more than just a collection of articles, it's a powerful tool for engaging your audience and boosting your website's visibility.

When choosing blog topics, consider both SEO best practices and your human audience. Select topics that align with your target keywords, but also address questions and interests that your audience cares about.

Remember, the goal is to create content that not only ranks well but also captures the attention of your readers. Quality, informative, and engaging content will keep visitors coming back for more, establishing your authority in your industry.

So, to sum up, remember that every piece of content you add to your website is an opportunity to connect with your audience and showcase your expertise. Whether it's crafting service pages, blog posts, or product descriptions, prioritise adding genuine value.

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