A Good Website Makes All The Difference.
A good website can be the make or break of a sale.
You can master social media and other marketing tools to drive traffic to your site. Once that customer is on-site, it's up to your website to guide them through the user journey.
When your website isn’t up to scratch, it can lose sales.
Let's admit it, the level your site has to perform now is high, so you might need some tips! Read on for our help.
Speed Matters
As we’ve evolved within technology, our patience has decreased. That means speedy sites are a must.
Did you know that half of the internet users will bounce from a site if it takes over three seconds to load?
That’s not a lot of time, but it certainly does feel like it when you’re on the hunt for the best offer.
We want results, and we want them now.
It doesn't matter what you’re selling on your site. If your user bounces before seeing anything, you’ve lost a customer—one who most likely won’t be returning in the future.
Visually pleasing
We all like to look at things that are pleasing to the eye.
You’re right for thinking beauty is in the eye of the beholder. However, most of us can agree on an excellent to-navigate website.
A visually pleasing site should include recognisable branding, from your font to your imagery.
Your branding should be the same across each page of your site and past it onto different platforms. Your site should also include high-quality imagery placed where it makes sense.
Anything too big will blur and cause the site to slow.
Try not to inundate your site with images that serve no purpose. Every picture should take the user through the journey and familiar branding in your colours and font.
Take some time to research brand sites that stand out to you. Delve into their user reviews.
Keep things looking pretty but most importantly, keep them looking on brand!
Mobiles over everything
We all have one.
Most of us have it glued to our hands at all times. If not right beside us. We feel lost without it.
Our mobile phones have become an extension of our person.
Having the internet at the tip of your fingers at any convenient moment has made us and your users more likely to search for your site via mobile.
That means your site needs to be mobile-friendly to users.
Long gone are the days of loading your laptop to scroll through a site that, if opened on a mobile device, has overlapping text and unclickable links.
Optimising your site for mobile-first is a must.
Search Engine Optimisation (SEO)
You should have known this one was coming.
Every good site needs SEO. There we said it, and we mean it.
You could have the best-looking site, optimised for everything it needs, but without good SEO, it can all be for nothing.
SEO is how your users find you through search engines such as Google.
It’s all well and good cross-promoting your site through your marketing. However, competing through SEO will open your site to a new pool of potential customers.
Who, by the way, will be choosing you over your competitors. Optimising your site content to work with search engines is a must for a good site.
We’re just experts in it. You don’t have to listen to us if you don’t want to.
Onsite tools
Last but not least!
Cross-promotion and marketing are necessary to continue attracting new and existing customers to your excellent site.
Adding tools such as email marketing will allow you to retarget customers who abandon their baskets. In addition, the chance to promote exclusive offers and discounts straight to an email address.
You should also link to each social media platform on your site. This allows site visitors who found you via search engines to follow you on your social media.
Cross-promotion from every angle will stop you from missing out on potential customers.
There we have it. The top five tips the experts here at Breakout Media recommend you adopt to have a good site.
If you need a hand, don’t worry. We’re a friendly bunch, and we’d love to answer all your SEO and marketing questions; contact us today!
