Should You Use A Digital Marketing Agency?

Everything has its pros and cons. 

Hiring your first digital marketing agency can have you umming and arring about what's best for you and your business. 

We’ve taken the time to pull the pros and cons together, to help you figure out if hiring an agency is right for you. 

Let's get right into it! 

Pros

1 -  More time

Hiring a digital marketing agency will free up a lot of your time. SEO, PPC and managing multiple social media accounts can take up a large chunk of your time. 

We even have multiple people and teams working on each element. Completing these tasks in house can pull your focus away from other aspects of your business. 

Simply outlining who you wish to target, how you wish to sound and your brand goals, simply leaving the rest up to your agency to complete. Giving you ample time to oversee other aspects of your business whether it be delivery, stock or management of staff. 

2 - More minds are better than one 

Having original ideas and executing them to a high standard can be draining on the mind. Especially when you’re trying to mold your tone of voice to optimise your content per platform. 

A digital marketing agency has teams of great thinkers. 

Here at Breakout Media, we have many different backgrounds and specialities which can help us create something unique for your brand from a simple brainstorm. 

3 - Cheaper than a freelancer 

If completing your marketing in house is getting overwhelming, hiring a freelancer might be the next step for you. However, freelancers don’t come cheap. 

Hiring a digital marketing agency over a freelancer might mean you have a longer contract however, it usually results in a cheaper outgoing. 

Along with support from a whole team over an individual and much more regulated hours in order to work together on projects. We obviously think it’s a no brainer! 

Cons 

1 -  Communication 

Hiring a digital marketing agency over an in house team can stretch communication times. Walking into an office to chat to your in-house team or simply being the one executing the marketing will take less time then going back and forth with an agency. 

Agencies usually work with multiple clients at a time and work structured hours meaning communication out of hours or face to face is limited. 

However, agencies are just an email away and it’s their job to use their expertise to complete a given task. If you trust your agency to deliver, communication can be kept to reporting and feedback. 

2 - Control 

Hiring a digital marketing agency means you have to relinquish control. 

Trusting a team of experts to take over your marketing can be hard. Especially if you tend to enjoy being in control of what is said, how it’s said and when it's published. 

Hiring a team of experts who know what's best for your company takes trust and takes you loosening the reins a bit. This one could be a pro or a con depending on the type of person you are. 

Hire your agency for their quality of work, their enthusiasm and their numbers. Trust them to deliver for you the same way they deliver for the brands who keep them in work. 

There they are. 

The pros and cons of using a  digital marketing agency. We might be a little biased because we think working with us can take your brand to the next level. With tried and tested results speaking for themselves. 

If we convinced you, give us a call on 01642 955370.