Bloggers are everywhere these days and boy, do they blog about everything. From vegan recipes to packing up caravans – they cover it all. In 2019 we’ve seen no niche be left behind, including blogging for business.
We’ve seen bloggers transition from writing their beauty blog in the comfort of their own bedroom to being on the cover of nationwide magazines. So, surely it all doesn’t really fit in the business sector, right? Wrong! A business blog could possibly be one of the most important marketing resources your business could have.
Whether you’re a firm that prints gaming themed t-shirts or a company that manufactures and supplies office furniture, we’re here to tell you the benefits of posting regularly on a company blog, whatever your industry. But don’t worry! You don’t have to go overboard straight away, one post a month is enough to keep your blog ticking over.
By posting engaging content that your readers actually want to, well, read a successful blog can help you with the following;
Drive Traffic
If used correctly and in line with your social media strategy, a blog can help bring in people to your website as it is often a less ‘salesy’ approach.
Your social share to a blog post about ‘How Long Your Dogs Should Be Walked’ is a lot more approachable and friendly than just saying ‘PAY US TO WALK YOUR DOGS NOW’. Do you see where we’re going with this?
By writing catchy but SEO optimised titles and content (more on that later) it can entice users to either come back to or step onto your website for the first time. It also gives you more content to put onto your social media channels and in your emails. In turn, giving you multiple more routes when it comes to getting people through that virtual door.
Help With SEO
Content marketing should definitely be a part of your Search Engine Optimisation (SEO) tactics. If you have a website with either a small catalogue of products or services that don’t necessarily need regularly updating, having a blog can help you signal to Google that the website is still being updated and is therefore relevant.
One thing that we don’t want is for Google to think your website isn’t being used anymore.
By writing industry-specific pieces and including relevant keywords, a blog will help you build traction in your industry. This means that Google will consider you of authority in your particular sector. These are big thumbs up in the world of SEO and should help your mission to climb those search engine rankings.
Answer Your Customer’s Questions
Do you continually get ask a particular question by potential customers? Well then, write about it!
By creating an engaging way to answer the question, it can not only help clear up things for those asking, but also for potential customers who may come across your blog via searching that very same question.
Consider that every blog you write is an opportunity to turn leads into sales. Your customer just needs that little bit something extra to tip them over to converting. Create a conversation and then add a call-to-action. Whether it’s to drop you an email for more information or to sign up to your mailing list, every step that you get your potential customer to make is an important one. But first, you gotta answer their questions.
So whether you’ve already been thinking about if you should launch your company blog or it’s something you haven’t considered until now, we’d highly recommend it. Search your website for content ideas, or an aspect of your business that you could delve into further and there you have it – you’re already on your way to more traffic, better SEO practice and satisfied customers!
Are you ready to start blogging for business? See how we can help you with content through our SEO service today.
