SEO Case Study - Service Company

The

Background

Client D came to us with a brand-new website and a whole lot of content to create. They were getting some organic traffic - but nowhere near enough. Being part of a niche within a notoriously difficult industry to crack in the SEO world (legal services) - they needed a marketing team who could truly understand their business offering. Their content is very specific, and no easy feat to truly master.

A new website can be a challenge when it comes to SEO, but this client trusted the process. They understood SEO is a marathon, not a race - and allowed us to work our magic over a long period of time.

OUR

Approach

This client trusted us to transform their website from an SEO standpoint. Here’s what we did:

Performed keyword research for all of their services and ensured we were targeting keywords with the correct user intent
Optimised existing content and created new pages targeting more specific keywords
Written in-depth blog posts about niche subjects related to their services
Created an internal linking strategy and wrote new pages to create topic clusters