PPC Case Study - Ecommerce Company

The

Background

When Client E came to Breakout Media, they were only getting a small number of conversions each month. With a small product range with high price points, it was challenging to get the right audience signals into the Performance Max campaigns to get them working to their full ability. To increase the performance of this campaign type, we had to look for ways to get more conversion data into the account so Google’s AI had more signals to work with.

The client understood that to make the most out of the ads account we needed to get as much additional data into the account as possible to help Google understand what a profitable customer looked like to their business.

OUR

Approach

To give Google’s AI more data to work with, and to help the account reach more people, we made the following changes:

Optimised their performance max campaigns with ongoing ab testing
Added as much information to their product feed to increase the reach of the products
Set up time on-site triggers as additional conversion data to help Google learn audience signals
Added remarketing audiences to the campaigns to recapture people who hadn’t completed a purchase
Pulled out products that weren’t getting much traffic in the main campaigns into their own, low-budget campaign

1019%

Revenue increase in comparison to the previous month (£1,078.34 to £12,075.88)

269%

Revenue increase (£9,879.64 over four months to £36,512 over four months)

247%

ROAS increase (from 294% over four months to 1021% over four months)

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Using Time Triggers To Increase Revenue By 1019%