“What even is SEO”, we hear you ask? SEO stands for search engine optimisation. In other words, we take your current website and transform it to meet Google’s everchanging algorithms to ensure you appear at the top of search results pages. “But what’s the point in that?”. Well, imagine yourself searching for a florist online. You’ll do your research and click through some of the websites at the top, but would you ever go past the top five search results—or even click on the next page? Probably not, so why would your customers! If your website is lurking somewhere in the hundreds, it probably won’t be found any time soon, which is why you need SEO to boost your position. Book a call with our SEO experts to see how a tailored SEO strategy can deliver results.
So how do we actually get you the results you’re looking for? We take a look at the whole of your website and optimise it to meet basic SEO principles. From the content you have on a page to all the behind-the-scenes stuff that’s full of technical jargon, our proven approach systematically goes through your website until every section has been put through the SEO lens. Here’s a brief breakdown of how our SEO process works:
1. Customised SEO Strategy: Although you work in the same industry, the goals of your business and your competitors can vary significantly which is why we create your own customised SEO strategy to get the most out of our service!
2. Keyword Research: By getting inside of the minds of your target audience, we find the keywords your potential customers are typing into search engines and focus on these throughout your website.
3. On-Page Optimisation: If you’re new to SEO, chances are the current content you have on your website needs to be revamped with a touch of SEO. We’ll go through all the pages on your website to give it the refresh it deserves.
4. Technical SEO Optimisation: This is where the complicated stuff can come in. From making sure your website is running smoothly to indexing and crawling, this more complex area of SEO ensures your users and Google can navigate your website easily.
5. Content Marketing: Content is the only way you can communicate with your customers on your website. That’s why we work to make sure each piece of content answers a user’s questions, reflects your business’s values and emphasises your expertise.
6. Link Building: It’s all about connections in business, and SEO is no different. This process involves finding high-quality links that are relevant to your business and making those connections to drive a new audience to your website.
7. Regular Reporting: It’s hard to form trust if you don’t know what’s going on with your SEO. That’s why we provide monthly reports that keep you informed of exactly what we are doing and its progress. There’s no hidden agenda with us!
SEO is more than just writing a blog. Although blogs are a part of our SEO approach, there are many other elements that work together to get you the results you deserve. Here are just a few examples of the benefits you can expect from investing in your SEO efforts:
Greater Visibility: Above all else, enhancing your SEO can lead to ranking higher in search results pages and, therefore, being seen by a larger audience. This can lead to an increase in traffic to your website and, of course, conversions.
Qualified Leads: Aimlessly targeting random keywords that your customers might be searching for only leads to your content being shown to the wrong people! With our in-depth keyword research, we find the exact keywords your target audience is using to drive qualified leads to your website.
Define Yourself as an Authority: A big part of SEO is about building authority. This means taking the time to share your expertise with the world through content and offer legitimate solutions for potential customers.
Remain a Strong Competitor: If your competitors are ranking high on Google, chances are they’re probably investing in SEO when you’re not. This means you could be losing a long list of customers to your competitors by simply not investing in SEO.
Long-Term Strategy: SEO provides slightly more stability than paid campaigns. That’s because SEO doesn’t just stop as soon as you stop funding them. SEO builds lasting value and continues working for your business over time.
The great thing about SEO is that it’s all digital. This means we can support you no matter where you’re based. From Durham to the North East or the rest of the UK, our SEO service can help you find the right audience and increase your visibility. If our SEO service sounds like the right fit for you, book a call with our team today so we can start transforming your website!
Hiring an SEO professional is worth it when you lack the time, expertise, or tools to implement effective SEO strategies yourself. Although it involves an investment, the return on investment typically pays off through higher quality traffic, better conversion rates and sustainable growth that doesn’t disappear when ad spending stops.
Essentially, everyone! Businesses in highly competitive online markets with significant search volume could benefit from SEO the most. But, even small businesses in niche markets can still see ranking improvements dramatically impact their revenue. Plus, we mustn’t forget local businesses competing for local searches. They can also benefit from improving their SEO as competing with the businesses in an isolated area also means competition is fierce.
Investing in SEO can sometimes mean spending a lot of money so it’s good to do your research on highly-recommended SEO agencies before making the jump. If you’ve made it this far down the page chances are you’re doing just that. As much as we can say we’re the best at what we do, it’s always better to hear it from people like yourselves. Take a look at our testimonials to see what people really think of us!
