Case Study 2

The

Background

When Client B signed up with Breakout Media, they were running their own Facebook and Instagram ads but weren’t really certain about what they were doing. Primarily they were running ads for engagement and trying to utilise some of Facebook’s dynamic advertising for remarketing purposes.

They already had a strong social media following on both platforms with good levels of engagement. They wanted to capitalise on this and ensure that they were using their Facebook ads to increase revenue as much as possible.

OUR

Approach

The client enlisted us as their Paid Social agency and we did the following:

Reviewed their current campaign strategy to see what performed well and what didn’t
Analysed competitor activity so that we could be informed about the competitor landscape
Reviewed their top-selling products and new range to structure campaigns in a way that promoted both
Provided a new strategy for remarketing to users who hadn’t completed their purchase
Created a further strategy to bring new customers to the site and increase engagement in their organic activity

665%

Paid Social generated revenue increased by 665% (from £1,379.92 to £10,554.80)

440%

Paid Social generated purchases increased by 440% (from 67 to 440)

71%

We reduced the cost per purchase by 71.2% (from £33.48 to £9.63)

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Terms

Increased Revenue from Paid Social by 665% in just 3 Months!